![]() I am confident we will be able to form a strong partnership to lead the company to greater heights,” said Dr Li Chunrong, Chief Executive Officer, PROTON. “Roslan Abdullah has played a key role in supporting the leadership of PROTON and guiding the overall management of the business, particularly by strengthening the sales and marketing functions. Previously, Roslan was the Vice President, Sales and Marketing for PROTON as well as Chief Executive Officer of Proton Edar Sdn Bhd (PESB), roles he had held since 1 June 2020.Ī Finance & Accountancy degree holder from the University of Brighton, United Kingdom, Roslan has over three decades of experience in the automotive sector including appointments at Motosikal dan Enjin Nasional Sdn Bhd (MODENAS), ISUZU HICOM Malaysia and Honda Malaysia where he held the dual roles of President and Chief Operating Officer He officially assumed his duties on 1 January 2022. ![]() So what’s next? Check PROTON’s official Facebook page on 9 July 2020 at 10.35am to find out.Subang Jaya, 6 January 2022 - PROTON would like to announce the appointment of Roslan Abdullah, to the post of Deputy Chief Executive Officer. With more gradual improvements in the pipeline, a commitment to excellence and the company’s dedication to keeping the Saga ahead of its rivals, the popular nameplate will carry on for at least another 35 years. In fact, for the month of May 2020, it was the best-selling car in Malaysia while in June, it reached its highest monthly sales volume in 70 months.Ĭumulatively over 1.8 million units have been sold in the last 35 years, meaning the Saga is the most popular model from a Malaysian automotive brand. Since the launch of the upgraded 2019 model, booking volumes have nearly matched those of the original, which was sold during a time when consumers had fewer options to choose from. Today, the Saga retains its position as the mainstay of PROTON’s range of offerings. Reliable, affordable and blessed with a ride and handling balance that showcases the skill of the company’s engineers, it received a major upgrade this past August that was well received by customers. Over the years, PROTON has gone from strength to strength, achieved success in motorsports at an international level and launched many other models, but the Saga has remained a constant in its model range. It quickly established itself as a favourite amongst Malaysian car buyers and on 16 March 1989 was launched in the United Kingdom, where it sold in such numbers that its 12-month sales target was achieved in just six months. ![]() The first Proton Saga was based on a Mitsubishi model after the Japanese car manufacturer agreed to a joint-venture with HICOM to produce Malaysia’s first car. Cabinet approval followed in 1982 and on, Malaysia’s first automotive company was founded. Starting from a clean sheet of paper PROTON was the brainchild of Malaysia’s fourth premier, Tun Dr Mahathir Mohamad who had conceived the idea of a national car maker in 1979 to help push forward the industrialisation of the nation. The history of PROTON the brand and the Proton Saga are inseparable. That was the day the Proton Saga started rolling off production lines, a little over two years after the establishment of Perusahaan Otomobil Nasional (PROTON). ![]() Subang Jaya, 7 July 2020 – 9 July 1985 was just another day for many people but for Malaysia, it marked the date of entry to a select group of nations with the capability to build their own cars. ![]()
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